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Paidesign 2018-01-18T15:42:07+00:00

About.

C’est moi!

Growing up in Northern Ontario I never thought that the stacks of used photocopy paper from my father’s office filled with my little silly drawings would have translated into graduating from the Ontario College of Art and Design in Toronto and later finding myself designing for some of the most award winning Ad and Design studios in Canada on some of the biggest brands. Here I am.

My name is Paul Ainsworth and I am a bilingual Designer and Illustrator. I was born and raised in Northern Ontario and I currently live in the Greater Toronto Area. With over 13 years of experience, the brands that I have dealt with throughout my career have included WWE (World Wrestling Entertainment), Canadian Tire, Boston Pizza, Kraft, Unilever, Dodge, Indy Racing and more. I have collaborated with many different agencies over the years such as, Taxi Canada Ltd., Sid Lee Advertising, Bruce Mau Design, Puncture Design and a number of marketing firms.

If you would like to know more and discuss a new project, please feel free to hit me up in the contact section!

Work

Work.

NOTEWORTHY PROJECTS.

Experience

EXPERIENCE.

WELL-OILED MACHINE.

I tend to wear a lot of hats, not only to protect my fair skin along with 60 SPF, but I am always asked to help in many areas of design and marketing when push comes to shove, someone has to step in. Below are a few starting points where I have excelled.

01. ILLUSTRATION

Digital Art to Traditional Illustration, I have used whatever means to tackle illustrative challenges and have lead me to working with very large brands to helping out personal projects get off the ground.

02. BRANDING

Branding and logo projects that come my way are never an easy fix. I love diving into the branding process which allows me to fully understand my client and their needs along with finding out what their competitors are doing and what has been done in the past. It’s not a simple “Pay Fiver for an quick logo”. Every colour, every font every curve is created with intention.

03. PRINT | DIGITAL | XM

Print is slowly going the way of the buffalo, and digital is rounding the corner quickly but XM is a new but epic category taking over the Design and Media world today. Events and Experiences are what is behind some of the most recent successful brands. In the little time I have been able to work within XM I’ve gotten to see some amazing things that put smiles on faces and delight in people passing by.  I for one can’t wait to play in this park more and seeing what derives from my own ideation and whom I might be working with.

skills

Skills.

LEARN FROM DOING.

It all started with Adobe Illustrator 9 and since then I’ve loved trying out and learning new software but these are ready in my holster.

PHOTOSHOP 90%
ILLUSTRATOR 95%
INDESIGN 90%
AFTER EFFECTS 75%
KEYNOTE / POWERPOINT 75%

KEEPING UPDATED.

Although I have my GO-TO softwares for different things, I try and diversify my catalogue of known softwares by trying new ones out and finding out how they can help my current situation. For Example, I learned how to use Sketch Up that is very popular in the XM realm where activations for tradeshows and events have very specific dimensions and strict firecodes and Sketch Up allows me to show the client how things will look in scale so that they aren’t investing money in something that might get shut down.

Contact
GET IN TOUCH

Contact.

LET’S TALK.

Always ready to see where my next creative adventure takes me. Business inquiry? Job opening? Want to collaborate? Let’s chat!